Google Analytics Telephone Leads
9:46 PM, Posted by Franken, No Comment
How to Turn a Negative Blog Post into a Positive
9:44 PM, Posted by Franken, No Comment
Can You Protect Your Online Reputation?
9:42 PM, Posted by Franken, No Comment
We’ve all done things in our lives we regret. Unfortunately, in today’s day and age, those things are often found on the internet, available to potential employers, schools and any other person who enters our life. So can you protect your online reputation by having those pages removed from Google’s index?
Unfortunately, it is not as easy as you would hope for. Google clearly states on their website that they do not own the internet. This means that in order to get the pages off of Google’s search results, the website that houses the undesirable information must be changed. Your only hope of getting a change is to approach the webmaster of the offending site to request removal of the page or at least request they block the page from Google’s indexing. Google’s response if you approach them first is a polite, but firm, “We are sorry, but we can’t do anything without action by the webmaster.”
Your only hope is if the information falls into one of the categories that Google is prepared to deal with. They include:
· Social security or credit information in results
· Adult content in results, when SafeSearch has been turned on
· Inappropriate images in video results
Beyond these points, you are pretty much on your own. Once you understand that Google has no control over what is posted to the internet, it does seem to make a bit more sense. Google’s job is to tell you what is out there, not to police what is already posted to the Web.
So what is the best way to protect yourself? Be on your best behavior to keep your reputation intact, and well, if that doen’t work for you… than you’re in good company. If you do have to approach someone to get a page removed, make nice and hope for the best. If that does not work, just make sure you have lots of good stuff to make up for being less than perfect. After all, nobodys perfect J
SEO Investments on the Rise
9:42 PM, Posted by Franken, No Comment
Search engine optimization (SEO) budgets are increasing as marketing executives gain knowledge of how SEO can benefit advertising and marketing campaigns. eMarketer is reporting that SEO budget allocations are expected to rise in the coming years as compared to other search marketing strategies.
With the decline in the economy, customer acquisition is becoming more and more vital. As the focus on customer acquisition increases, SEO becomes a more vital part of the overall marketing strategy. Because SEO provides a long term strategy for increased consumer presence, it has added value as compared to paid search marketing.
“Search Marketing Trends: Back to Basics” reports that SEO growth will grow from 17.7% to 20.3% while paid search will decline from 15.9% in 2009 to 11.3% in 2013. When searching for information, consumers find more value in organic search results than pay per click (PPC) advertising. The value placed by consumers on organic search results garners more clicks on these results thus making SEO a valued part of the marketing plan.
Combining SEO and PPC marketing efforts may result in higher search engine result rankings. Paid search engine advertising offers more immediate results, but in order to see results in the search engine arena advertising must be consistent. SEO marketing results occur over a longer time frame, but result in organic search results more valued by consumers.
In order to gain the most information and knowledge of your results, Web analytics is necessary. Having solid feedback regarding your SEO and PPC marketing efforts will allow you to gage how successful your campaign is. More traffic is only positive if the cost of the search ad relative to the conversion doesn’t reduce your bottom line.
SEO is a bit like a good public relations strategy; it helps to bring top of mind awareness to your site. SEO gets them in the door, so you can complete the deal.
Maximize Your Twitter
9:40 PM, Posted by Franken, No Comment
Optimize Your Long Tail Keywords
9:39 PM, Posted by Franken, No Comment
Internet Marketing System
11:24 PM, Posted by Franken, No Comment