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SEO Tips for Your Marketing Campaign

10:03 PM, Posted by Franken, No Comment

17 SEO Tips for Your Marketing Campaign

When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn't, and even someone who's been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years.

While there may be much discrepancy, these 17 tips for SEO are something most experts seem to agree on. Following these rules, you can avoid some common mistakes and launch a successful campaign.

1. Perform keyword research. This is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use - this can make a huge difference in your strategy.

2. Don't use the same Metas for every page. All your Meta and Title Tags should be unique for each page. Also, make sure to use keywords and write an engaging title.

3. Don't try to deceive the search engines. Don't overuse keywords, hide text, or create doorway pages. These are unethical forms of SEO. With the current trend of search engines favoring ethical SEO, your best practice is to create a well-thought out web page, that has unique content, and is easy to navigate.

4. Avoid low quality links. Not all links are created equal. Instead of getting links from link farms, research the popularity of websites before getting links from them. Alexa ranks are a good way to check popularity, as well as page rank. However, if your own page rank is rather low, fret not, for this will be explained below.

5. Avoid using links with the same anchor text. Search engines do not like links that use the same anchor text and description that are repeated in short bursts.

6. Don't overdo reciprocal links. Reciprocal linking can be valuable, but only when done in small doses, and if the links are relevant to your business. Also, make sure to have a diverse set of links, including links to blogs, forums, articles, social media bookmarking, and more.

7. Don't become obsessed with page rank. Page rank is only a small part of your entire SEO campaign. The way pages are ranked is actually rather complicated, and is based on many factors. It is possible for a lower ranked page to actually be quite successful and get lots of visitors. So if your page rank is low, don't freak out.

8. Do network with other Website owners. This is a great way to learn, get advice, and exchange links. These relationships can be mutually beneficial.

9. Make site updates regularly. Sometimes, an out-of-date website can be worse than no website at all. Make sure you update regularly with current information, news and events, and fresh content. If you want to catch the eye of the search engine robots, regular updates are a great way.

10. Don't compete for single keywords. Instead, compete for keyword phrases. This will make it more likely that your site will show up as a relevant search result. For instance, if your company sells jewelry boxes, and you attempt to compete for the term "boxes," many people who find your site will be looking for cardboard boxes, hat boxes, and other types of boxes, and will likely not stay on your page once they realize you don't sell what they're looking for. If you compete for the phrase "jewelry boxes," it's more likely that potential customers who are looking strictly for jewelry boxes will find you.

11. Research your competition. It's always good to know what the competition is up to, including what they are doing on their website, where they are getting links, etc.

12. Design your Website to be SEO friendly. There is definitely an SEO strategy when it comes to website design. Avoid heavy Flash and lots of graphics, since search engine robots crawl the text, not images. Good Meta and Title Tags are a must, as well as fresh and engaging content. If you're hiring someone to design your website, look for someone who is an expert in organic SEO.

13. Use text links instead of images. If using JavaScript, text links are important since spiders won't follow JavaScript.

14. Keep localization in mind. There are several benefits to reaching out to the local audience. Aside from gaining local customers, including location-based keyword phrases, like "detriot auto body shop," will help you because you will have less competition for that keyword.

15. Don't ignore the power of content. Nothing drives a Website like good content. Make sure your content is engaging, original, and well researched. Use keywords strategically (so they fit in with the natural flow of text).

16. Always proofread. This step should be a given, yet it's not uncommon to see typos and content mistakes on web pages. Aside from providing incorrect information, mistakes, as well as typos, make a web page and its company look unprofessional.

And most importantly...

17. Don't Give Up! SEO is not accomplished overnight. It can be a long process and takes lots of work and sometimes trial and error. Keep up your effort and don't give up!

Your Website Promotion

10:18 PM, Posted by Franken, No Comment

Website Free Promotion
You are welcome to A Promotion Guide. If this is your first visit, you might want to take the time to read through this page. I hope that the very important thing for those who has already created a web page or blog and have not yet any traffic to the resource is to read carefully this free step-by-step website promotion tutorial.

No doubts that your site is brand new and that you haven't done any website promotion work yet. Believe us that submitting of the url needs appropriate skills and ware. So, if you have submitted your link to a few search engines or registered your site with a couple of directories it will only gain a small practical effect.

You should know that the promoting of your site takes a lot of time and may involve waiting several weeks or even months to get into certain directories and search engines. Though, a great deal of them is commercial, but there are a lot of free ones. So, you must choose the way you want to register a link manually or using some special software. There is also another way to use assistance of the some special webs which guarantee quick and qualified submission of your link. Anyway the registration in search engines should be started at Google, Yahoo and Bing for free of charge.

But remember, that to Yahoo you can submit a link only in case you are registered and already have an account at Yahoo.com. Though, submitting to Yahoo you also automatically submitting your link to Altavista, AllTheWeb and some other engines as well. We recommend you to read an article about Yahoo-specific guidelines and hints on the internet too.

Here you find some links for free submission to search engines. Several other good links of the catalogues, classified directories and search engines are already given on the Artsgeo weblinks web page.

Thus, they say that “submitting to directories is easy and doesn't require much effort. It's ensuring that your submission will be accepted that makes this task a hard one.”

Very important is also to start submission with the Open Directory Project. While your site has to offer good and unique content to be accepted to the ODP. usually, its editors review sites quickly and won't reject them without a good reason. To mention a few, HotBot, Excite, Infoseek and Lycos submission is also very useful to claim their own share of the searching industry.

In the conclusion, we hope that the information you have read on this blog will give you some fresh ideas on how to improve your ranking and get more traffic to your site.